Full, Illustrated Logo “Lockups” — An illustration-focused brand package for Northern Michigan non-profit Lake Bluff Farms - headquartered in a former Audubon Society estate, high on a Lake Michigan bluff.
Logotype, Lettermark, Logomark - All Delivered in Transparent Black / White / PANTONE Variants — The client wanted a busy, illustration-focused style for their logo. I was careful to offer simpler, type-focused options in addition to the illustrated works - simplicity is key, at smaller scale.
Initial Type & Illustration Experiments + 2nd Round of Type Refinements — The clients opted for Century Oldstyle for their typeface: Classic but modern, stately but warm.
Illustration Selections & Refinements - Near-final Lockup Iterations — Clients selected illustration options 1 & 2 for further refinement, selecting option 5 to be paired with stacked logotype in lockup art.